Introduction:
In recent years, advancements in science and technology have led to the emergence of artificial intelligence (AI) and its diverse applications, significantly impacting digital media. AI has introduced advanced tools that contribute to creating engaging media content for audiences in a short time frame. AI-driven digital content now dominates social media platforms, transforming the role of the communicator and enhancing audience interactivity, making them more engaged and participatory.
Despite the abundance of media content enabled by AI technologies, credibility often becomes a concern. AI facilitates content manipulation, making misinformation a major challenge for digital media. This workshop aims to address the challenges facing digital media in the age of AI applications, with a focus on maintaining credibility and objectivity.
Topics:
- Understanding Artificial Intelligence and Its Evolution in Digital Media.
- Key Applications of Artificial Intelligence in Digital Media.
- Challenges Facing Digital Media in the Age of Artificial Intelligence.
Speaker:
Dr. Fatma El-Shafei – Egypt
Academic and Professional Background:
- PhD in Media (2024) with first-class honors, Zagazig University, Egypt.
- Master’s in Media (2019) with distinction, Zagazig University, Egypt.
- Experienced journalist and content writer for multiple online platforms.
- Co-host and contributor to Sabah Al-Kanal program on Egypt’s Channel 4.
- Recipient of several professional certifications in media, including television program production and hosting.
- Author of two books:
- Media Women in Religious Programs (presented at the Book Fair).
- Hikawy Batouta for Future Heroes (children’s literature).
- Published two research papers in peer-reviewed journals.